Today in all newspaper headlines were "fantastic", "the best ever ceremony", "beatiful ceremony", "explosive", "impressive" but none of those really titled as what was really impressive: the confirmation of entering into a a new era. The olympics are multimedia and the world is becoming multimedia quicker and quicker.
Latest cutting edge flat and non-flat TV technologies are brilliant, never sawn before. Big screens are moving ahead and will see it in all Stadiums soon around the world. Small and medium screens will be located eveywhere in our lives, at home, in the street, in all shops and mall, parking lots and tolls and so on.
But not the only TV technology will not be the winning factor but this will come with the latest software technologies to combine video, publicity, music, shows, etc
All together to promote the new E3 (Engage + Entertainment + Education) TV trend for consumers. As OWOOM coming soon, E3 will become true earlier than expected.
More info about the ceremony at http://en.beijing2008.cn/ceremonies/
Saturday, August 9, 2008
Monday, June 16, 2008
Crisis? Customer crisis?
Within global and competitive market where customers are more and more experts and more demanding, it's not enough to sell selling good, you must to satisfy them. This is true until crisis arrived.
Now it's not enough to get customers, even more difficult.
It's more valuable to promote loyalty programs to keep them.
That's the only way to sell more and better.
How? It's not relevant what is your customer management system (CRM)
What is really relevant is having a clear and defined sales strategy, customer and solution oriented supported by a good methodology: processes, data, people and tools.
If your company uses and is ready to re-act, best wishes!
If don't, please use the "crisis excuse" to define your CRM strategy, to implement it across your organization and sooner you will be able to personalize your communication customer by customer. As consequence you will be ablet to sell either what they don't have or, what they know what needed or, even what you forgot to sell them.
Not only the strongers are ready to survive during a crisis but those who have and use well their CRM, they will do it for sure.
Good luck!
Now it's not enough to get customers, even more difficult.
It's more valuable to promote loyalty programs to keep them.
That's the only way to sell more and better.
How? It's not relevant what is your customer management system (CRM)
What is really relevant is having a clear and defined sales strategy, customer and solution oriented supported by a good methodology: processes, data, people and tools.
If your company uses and is ready to re-act, best wishes!
If don't, please use the "crisis excuse" to define your CRM strategy, to implement it across your organization and sooner you will be able to personalize your communication customer by customer. As consequence you will be ablet to sell either what they don't have or, what they know what needed or, even what you forgot to sell them.
Not only the strongers are ready to survive during a crisis but those who have and use well their CRM, they will do it for sure.
Good luck!
Wednesday, May 21, 2008
3 Key trends for business efficiency
After some brainstormings with some colleagues within different meetings and places, we agreed on a long list of actions you can do for business efficiency. But all of them can be categorized within 3 thrends or ways of improving your business efficiency:
- Reduction of spent time. Time is most important value you have and you don't care too much about it. So, if you plan actions or activities to reduce waisting time, you will increase by far your efficiency. Think about it you probably could find dozens of examples in your business.
- 'Your customer' orientation, not only customer orientation. Your customer is the most valuable asset in your company. Keep it and squeeze it like a lemon, and you will improve your business. People spent a lot of money and efforts to find new customers, recruit new partners, do market research, etc but how many of you took your current customers and try it to get more and more from them ?
- Listen & Experience. Experience on what your customer need. Most of customers are ready to give their experiences about not only your services and products but also about their own problems. How many of you have spent enough time to experience together with your customers? Experiencing together with them will help you to understand different ways to sell, to support, to do marketing, etc thinking problems together with your customers.
I'm not sure about what are the righ priorities around all of those 3 trends, but probably it will depend on your own case.
Even you can combine all of the three trends together within one single view for specific problem. As an example, changing your support call center from a reactive support organization to become a self funded business unit? Easy things like asking "do you need to buy something else?" at the end of the support calls will increase your revenue and your profit if you ask the right question. So you will save time, you will take care of your customer, and you will experience with them and, as a consequence, you will improve your business efficiency.
- Reduction of spent time. Time is most important value you have and you don't care too much about it. So, if you plan actions or activities to reduce waisting time, you will increase by far your efficiency. Think about it you probably could find dozens of examples in your business.
- 'Your customer' orientation, not only customer orientation. Your customer is the most valuable asset in your company. Keep it and squeeze it like a lemon, and you will improve your business. People spent a lot of money and efforts to find new customers, recruit new partners, do market research, etc but how many of you took your current customers and try it to get more and more from them ?
- Listen & Experience. Experience on what your customer need. Most of customers are ready to give their experiences about not only your services and products but also about their own problems. How many of you have spent enough time to experience together with your customers? Experiencing together with them will help you to understand different ways to sell, to support, to do marketing, etc thinking problems together with your customers.
I'm not sure about what are the righ priorities around all of those 3 trends, but probably it will depend on your own case.
Even you can combine all of the three trends together within one single view for specific problem. As an example, changing your support call center from a reactive support organization to become a self funded business unit? Easy things like asking "do you need to buy something else?" at the end of the support calls will increase your revenue and your profit if you ask the right question. So you will save time, you will take care of your customer, and you will experience with them and, as a consequence, you will improve your business efficiency.
Tuesday, May 13, 2008
Friday, May 9, 2008
Have you heard about Pigmalio Effect?
Once upon a time King Pigmalio, within Greek mythology, build a sculpture based on his ideal woman figure. Pigmalio loved so much his work of art and he wanted to become real, and try to do his best to get it. He asked Venus Aphrodite, the Goddess of love, and she help his dream becoming true. Then Galatea was born, his ideal woman.
So, Psychology named “Pigmalio Effect” when the prophecy serves itself. This phenomenon is based on someone bringing a fact forward while believing on it, so most probably this fact will comes real.
This occurs when dependency relationship exists between people as parents and children, teachers and students, and why not between consultants and customers.
Three aspects are required to enable “The Pigmalio Effect” as follows:
1/ Believe strongly within an objective,
2/ Have the expectation to accomplish it, and
3/ Develop actions for influencing it.
I believe on it! I'm sure you too.
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