Crisis? Customer crisis?

Within global and competitive market where customers are more and more experts and more demanding, it's not enough to sell selling good, you must to satisfy them. This is true until crisis arrived.
Now it's not enough to get customers, even more difficult.
It's more valuable to promote loyalty programs to keep them.
That's the only way to sell more and better.
How? It's not relevant what is your customer management system (CRM)
What is really relevant is having a clear and defined sales strategy, customer and solution oriented supported by a good methodology: processes, data, people and tools.
If your company uses and is ready to re-act, best wishes!
If don't, please use the "crisis excuse" to define your CRM strategy, to implement it across your organization and sooner you will be able to personalize your communication customer by customer. As consequence you will be ablet to sell either what they don't have or, what they know what needed or, even what you forgot to sell them.
Not only the strongers are ready to survive during a crisis but those who have and use well their CRM, they will do it for sure.
Good luck!