2.0 Trends

During Web 2.0 Expo held this month in San Francisco two topics were most commented: the influence of the crisis and social nets in the web. From my point of view, the key learnings from the Expo were
• The new concept of “Lean startup”. Lean management strategy applied in the past to the production now applies to the new start-ups. Times for big investments withour clear ROI are over. Now new entrepeneurs requires to prove ROI to their investors from the beginning. Resources to the minimum just for maximize the investment in a short period of time is the key message for new comers.
• “Ad-versity”. Reduction of marketing funds is pushing to marketers to segment more and more than before.
• Social nets are changing the way of sales, marketing and product development teams are working.
• Moving from product to service based economy is pretty clear.
• Measure of ROI arrives to the web 2.0. Lots of new initiatives and products around tools and measurement algorithms to track the return on advertising and searching over Internet.